O empreendedorismo feminino: desafios enfrentados por revendedoras na venda de perfumaria no município de Laranjal do Jari - Amapá

Abstract

Women entrepreneurs are classied as innovative women, who, when starting an activity focused on the commercial area, are attracted to showing their skills in dealing with various challenges. In view of the above, the question we will address in this article is: Female entrepreneurship: And the challenges faced by resellers in the sale of perfumery in the municipality of Laranjal do Jari – AP. The objective is to identify the main challenges faced by these women entrepreneurs, as well as their characteristics and skills. For this, the methodology chosen for the study was bibliographical research, of a qualitative nature and explanatory purposes, which allowed analyzing and deducing the documents in a critical way, so that they could be justied or explained objectively within the subject covered. As a result, it can be concluded that women entrepreneurs are innovative, and the skills that help them face the challenges of the enterprise are related to the natural ability of the female brain to develop multitasking. Regarding the biggest challenges, discrimination, the need for double shifts, and reconciling the enterprise with family reality can be observed.