Plano de Negócio da Empresa Sr. Sorvete

Abstract

The idea for the company Sr. Sorvete came about with the aim of exploring a field that is very well accepted in society: gastronomy. In this way, the company will operate through the production and sales of artisanal ice creams that provide physical and mental well-being, as they will be produced with natural fruits and ingredients selected in accordance with the recommendations of a professional nutritionist. Furthermore, according to analyzes carried out through the Econodata platform, in the city of Laranjal do Jari there is a shortage of businesses that offer products in this segment. Therefore, the company Sr. Sorvete will be meeting the demand for new trends that cover consumers who seek practicality, health, well-being and sustainability. Therefore, the company will come up with innovative proposals for the region, providing a range of natural and sustainable products that will meet the needs of this consumer profile, offering services in areas of gaps left by other companies, such as virtual service, delivery, biodegradable packaging, attractive environment, loyalty programs and discounts. Finally, the investments required to execute the business plan were surveyed based on calculations carried out with the help of the Excel program, where the need for an initial investment of R$ 90.343,02 was identified, and it was possible to analyze the indicators financial, in which the IRR (Internal Rate of Return) corresponds to 90,20%, the profitability to 84,96%, and the Payback of the investment which is equivalent to a period of 14 months.