O empreendedorismo feminino pós-pandemia – covid-19 em Laranjal do Jari do Jari/AP

Abstract

Female entrepreneurship stood out as a sustainable alternative amid the pandemic and postpandemic crisis, aiming to promote the financial independence of women seeking to supplement their family income. The current situation, marked by the pandemic, has significantly affected the job market, leading many people to leave their activities due to illnesses, deaths and reduced productivity. Faced with this challenging context, women have been looking for new ways of generating income. Historically, in moments such as world wars, women took on the role of family providers, boosting female entrepreneurship. Currently, although they represent more than half of the Brazilian population, women occupy few prominent positions in companies. The article focuses on the issue of insecurity in opening a business, as many entrepreneurs are making a difference, creating initiatives with social and economic impact. And it aims to analyze in detail post-pandemic female entrepreneurship in Laranjal do Jari, Amapá, in order to encourage women to overcome obstacles and seek success. In an unstable economic scenario, knowing that being a woman requires determination, courage, initiative, creativity and resilience.