Estudo das relações entre diversidade, criatividade e competitividade nas organizações de Laranjal do Jari-AP

Abstract

This study examines the intersections between diversity, creativity, and competitiveness in organizations in Laranjal do Jari, Amapá. The research combined field research methods and a literature review to investigate how the diversity of perspectives and skills influences the creativity and competitiveness of local companies. The field research included interviews and questionnaires administered to employees and managers, while the literature review covered relevant academic studies on the topic. The results indicate that diversity is seen as a positive factor, promoting innovation and the generation of new ideas. Organizations that value diversity and promote an inclusive culture demonstrated greater adaptability and competitiveness in the market. This study highlights the importance of strategic diversity management to maximize its benefits, contributing to the understanding of how these practices can be effectively implemented in specific contexts, such as Laranjal do Jari. The research reinforces the need for an inclusive and strategic approach to strengthen organizational creativity and competitiveness.