Desafios da gestão comercial no empreendedorismo informal no município de Oiapoque (AP).

Abstract

Informal entrepreneurship constitutes one of the pillars of the subsistence economy in the municipality of Oiapoque (AP), driven by cross-border dynamics and the scarcity of formal jobs. This Final Course Project (TCC) analyzes the challenges faced by Commercial Management professionals in the face of the predominance of local informality, investigating how academic training can mitigate management barriers. The methodology adopted was based on bibliographic and documentary research, with a qualitative and descriptive approach, using the analysis of secondary data from IBGE, SEBRAE, and the Ministry of Labor. The results reveal that informality in Oiapoque reaches significant structural levels, with an estimated 70% of the economically active population working outside the formal market. The main obstacles identified were the lack of strategic planning, precarious financial control, and difficulty accessing bank credit. The discussion suggests that formalization, especially through the Individual Microentrepreneur (MEI) program, combined with the technical skills in commercial management developed at the Federal Institute of Amapá (IFAP), emerges as a strategic alternative for professionalizing and increasing the competitiveness of local commerce. It concludes that the role of the technologist in Commercial Management is fundamental in converting subsistence economies into sustainable business models, promoting regional development and socioeconomic strengthening in Brazil's northern border region.