Inovação e turismo no Amapá (AP): desenvolvimento regional sob a pespectiva tecnológica

Abstract

Tourism is recognized as a driver of socioeconomic development, especially in regions with natural and cultural potential. However, the Metropolitan Region of Macapá lacks technological solutions that favor the promotion of its attractions and the enhancement of local identity. In this context, this research aims to develop a Proof of Concept (PoC) of a tourism application focused on experiential gastronomic tourism, combining technological innovation, Amazonian culture, and sustainable regional development.. The study is based on three main axes: (i) tourism and regional development, highlighting the sector's relevance to reducing territorial inequalities; (ii) technological innovations in tourism, which transform the traveler's experience through ICTs, artificial intelligence, and augmented reality; and (iii) experiential tourism and gastronomy, recognizing cuisine as a cultural expression and a strategic tourism product. Methodologically, the research adopts a quantitative-qualitative and applied approach, divided into three stages: mapping of tourist and gastronomic attractions, development of an experiential itinerary, development of the Proof of Concept (PoC), and application of a questionnaire to assess usability and create an application. It is expected that the proposal will contribute to the integration of Amapá into the national tourism scene, promoting innovation, income generation, and cultural preservation, as well as serving as a replicable model in other Amazonian regions.