A influência do booktok na formação de novos leitores

Abstract

In recent years, the TikTok platform has been gaining increasing popularity among young users. Consequently, Booktok, a literary community that encourages reading among its members on the platform, has also gained prominence and become a phenomenon both within and outside the app. This paper analyzes elements considered essential for stimulating the reading habits of Booktok users. The methodology employed included bibliographic research, and data collection was conducted through netnography. Additionally, an interview was conducted with one of the literary influencers mentioned in the study. The study indicates that influencer-user interaction significantly contributes to accessing new books and, consequently, stimulates new readings. Furthermore, it was found that the language used plays an important role in prompting users to develop a reading habit, which, as observed, occurs in three different stages: initially, the reader becomes aware of the work; secondly, there is the acquisition and reading of the book; and finally, the user shares their perceptions of the read work.