Inserção Tecnológica na Cadeia Produtiva do Açaí na Amazônia: O açai Direct como Ferramenta de Comercialização Direta

Abstract

This work analyzes the technical and social feasibility of implementing digital technologies in the açaí production chain in the Amazon, focusing on the pilot experience of the AçaíDirect application, developed to directly connect açaí extractivists from Amapá to consumer markets, eliminating intermediaries and promoting economic justice. Based on a qualitative and exploratory approach, the research articulates theoretical references on technological innovation, digital inclusion, and sociotechnical dynamics in peripheral contexts with field analysis in the Rampa do Açaí region, in Macapá-AP. Results indicate that the adoption of digital tools faces barriers related to technological literacy, limited connectivity infrastructure, and cultural perceptions regarding innovation. A mapping of açaí production in Amapá shows a concentration in areas facing significant logistical and technological challenges. The study concludes that digital inclusion in the açaí chain depends on accessible technological solutions, localized training strategies, and territorialized public connectivity policies. AçaíDirect emerges as a concrete possibility for social and commercial innovation, provided it is grounded in the sociotechnical realities of Amazonian territories.