A transformação digital nas pequenas empresas

Abstract

New technologies and digital transformations are a constant evolution in society and with that the market always seeks to accompany each innovation or transformation to be in synchrony with the present and mainly with their respective customers, small companies with a large existing volume have the power to being more present and close to its customers, in view of this if innovating and keeping up with various digital transformations is its great challenge, the digital involvement of small companies accelerated when a pandemic took hold in society with this it was necessary to quickly adapt and create strategies to stay active and continue to provide customer satisfaction and also to improve its processes and improve the company, adapting a traditional and conservative company is a challenge for small entrepreneurs, to use their resources that are often limited and add new ways of operating in order to build loyalty and not lose r customers for their competitors is one of the challenges that small companies have, making a new structure and according to their reality, small companies have stood out in the market and gaining a high proportion more and more precisely because they seek to be updating and innovating in your way of doing business.