Plano de negócio da empresa lavagem e estética automotiva progresso - leap

Abstract

The objective of this business plan is to present the feasibility and services for automotive aesthetics, where we identify the opportunity to implement an automotive aesthetics business that will be from Lavagem e Estética Automotiva Progresso – LEAP. The need and opportunity gave the idea for this venture through observation, perception and analysis of activities, trends and developments, in culture, society, social and consumption habits in the community of Laranjal. So too are opportunities detected, rationally or intuitively, in probable, present and future needs and demands, as well as in unmet needs. Just as Bernardi (2010) described. With the need to generate income and search for innovation in this sector of the expanding economy in Brazil and in the municipality of Laranjal do Jari, due to the local market's demand for these services, it has not yet been explored what can be offered at prices within reach of a specific audience who look for car washes and do not yet have a reference company in the city, with this segment offering great business and improvement opportunities or who wish to make changes in different internal sectors and new niches of the economy, specifically automotive aesthetics with its diverse pillars strengthened in a meticulous professional performance to achieve the final result. The small business job market has been standing out within the business sectors, it is in this proposal that this business plan is gaining ground, in addition to generating jobs and opportunities, it will be able to offer both quality to consumers and customers satisfied with service and the products and services offered.