Turismo cultural no Vale do Jari

Abstract

Cultural tourism is one of the oldest and most significant segments of the tourism industry, playing a fundamental role in the economic and sociocultural development of various regions. This study explores the relevance of cultural tourism as a factor in enhancing local identity, analyzing its influence on the economy, heritage preservation, and visitor attraction. Through a literature review, the research addresses the definitions and trends of the sector, highlighting its global growth and the need to decentralize tourism offerings beyond major urban centers. Additionally, the study emphasizes the importance of strategic planning and community participation in establishing sustainable cultural tourism. As a case study, the research examines the potential of the municipality of Laranjal do Jari, located in the Jari Valley, which, despite its natural and cultural wealth, has yet to develop an efficient model for leveraging its tourist attractions. The study discusses the need for public policies and investments to foster the sector, promoting cultural tourism as a viable alternative for regional economic diversification. The findings indicate that cultural tourism can become a driving force for Laranjal do Jari’s development, provided that proper planning, investment in the appreciation of local cultural expressions, and strategies to increase the destination’s visibility are implemented. In this way, it is possible to ensure socioeconomic benefits for the local population and strengthen regional identity, positioning the city as a reference within Amazonian tourism.