Plano de negócio casa do som

Abstract

The purpose of this project is to provide opportunities for the implementation of the House of Sound Company, in the state of Amapá, mainly in the municipalities of Laranjal do Jari, Vitória do Jari and Monte Dourado – PA. House of Sound was designed to serve customers who consume sound equipment in general, including musical instruments, parts and maintenance of sound equipment, contributing to the creative development of customers, musical and cultural projects, among others, in order to satisfy consumers. In order to achieve these objectives, we employ the main characteristics that constitute a business plan, following all the knowledge acquired in the Bachelor of Business Administration course. The business idea arose through local market research in which it was possible to detect competitors and potential customers. In this scenario, we also develop parameters to create a competitive advantage in the local market. To understand the viability of the project, we calculate the financial indicators: contribution margin, break-even point, internal rate of return and payback period. After viewing the financial data, we affirm that the business is economically viable for Vale do Jari.