Plano de Negócio da Empresa Tribos Urbanas

Abstract

The business opportunity was revealed through conversations with residents of the city of Laranjal do Jari, in which it was possible to identify a local need in the clothing segment and personalized products, in other words, the geek market. In light of this eventuality the market research, using Google Forms, to assist in decision making. The store's objective will be to sell products, bring together and encourage cultural fans pop, with common interests, habits and lifestyles, to debate about their respective idols, such as: characters, films, animes, series and games, as the store environment it will be themed, with wallpaper, Marvel paintings, comic book phrases, fitting rooms personalized and alternative clothing and gift options. A survey of all necessary investments was carried out for the execution and execution of the business in a short to medium term interval using the platform PNBOX made available by the Brazilian Micro and Small Business Support Service (SEBRAE) The studies have shown that an initial investment will be required of R$80.216,83 (eighty thousand two hundred and sixteen reais and eighty-three cents) and the internal rate of return on investment will be 91,58% per year, totaling an average payback of 13 months with a return of 94,41%, per year.