Transformando ideias em negócios : o impacto do marketing no empreendedorismo em Oiapoque-AP

Abstract

This research project investigates the impact of design on entrepreneurship in the municipalityof Oiapoque-AP, aiming to identify how design can act as a catalyst for innovation and sustainable economic development. The study will be conducted as a literature review, using a systematic approach to analyze studies that explore the relationship between design and entrepreneurship in local contexts. The research will address three main topics: the concepts and principles of design entrepreneurship, the impact of design on economic and social development, and the challenges and opportunities of design entrepreneurship in local contexts. The benefits of design thinking will be explored in creating solutions that meet consumer needs and promote shared value. Furthermore, the study will analyze the barriers faced by local entrepreneurs, such as limited resources and inadequate infrastructure, as well as the opportunities for valuing local knowledge and fostering social innovation. The project aims to provide practical recommendations for future entrepreneurs and policymakers in order to promote a more innovative and inclusive business environment in Oiapoque-AP, contributing to the region’s sustainable economic growth.