Moda Plus Size em foco: um estudo acerca da necessidade de empreender em moda Plus Size no município de Laranjal do Jari/AP

Abstract

The study on Plus Size Entrepreneurship in the municipality of Laranjal do Jari/AP aims to identify the community’s point of view regarding the need to undertake plus size fashion in the municipality. The importance of this theme lies in the need to promote inclusion and respect for individuals, as well as boost the economic and social development of the municipality. The present study aims to analyze various aspects related to plus size entrepreneurship, such as understanding the basic concept, identifying the barriers and challenges faced by consumers, promoting inclusion and diversity, combating prejudice and identifying market opportunities. This is research with qualitative and quantitative methodology, which will use data collection methods, such as a questionnaire, so that detailed information can be obtained about the need to undertake plus size fashion from the point of view of the residents of this location. Based on the results obtained, any challenges faced by plus size consumers in finding pieces that suit their bodies will be identified, enabling the development of strategies to promote inclusion and respect. The initiative aims to provide information on the current state of enterprises in the clothing sector in the municipality of Laranjal do Jari/AP, and contribute to raising awareness among citizens and entrepreneurs, promoting social well-being and respect for the community as a whole.