A importância da Gestão Comercial na Farmácia Municipal de Oiapoque: otimização de processos e qualidade no atendimento

Abstract

This paper analyzes the importance of commercial management for the development and competitiveness of pharmacies in the municipality of Oiapoque. In a scenario of increasing competition in the pharmaceutical retail sector, efficient resource management, optimization of internal processes, and excellence in customer service emerge as strategic pillars for the success and sustainability of these establishments. The overall objective of this study is to investigate how the application of commercial management practices can positively impact the performance of local pharmacies, specifically addressing process optimization—such as inventory management, pricing strategies, and marketing—and service quality. The methodology adopted combines quantitative and qualitative approaches, using questionnaires administered to managers and direct observation of pharmacy operations in the region. The results are expected to demonstrate a direct correlation between structured commercial management and improved performance indicators, such as increased profitability and customer loyalty. The conclusions of this study aim to provide a diagnosis of the current management landscape in Oiapoque pharmacies, as well as propose guidelines that can help local managers improve their practices, strengthening their businesses and contributing to the quality of healthcare services offered to the population.