A influência das crianças no processo de compra: um estudo de marketing

Abstract

This work aims to contribute with a bibliographical analysis through articles, monographs and websites in order to demonstrate how marketing is inserted in the family and its influence on children and reflection on purchasing power. The research is of a qualitative nature having as base to be approached in the theme in its data cannot be quantified but emphasizing facts, values, beliefs and human relations. For this, comparisons of ideas by authors relevant to the approach of subjects that enable the recognition of such influences were carried out. In view of this, it is defended the importance that marketing exercises not only for the organization but for the whole society that is involved, that all the parameters covered must be thought and planned for the common good and mainly respecting the addressed consumer that is the children's public. Thus, it is proposed that this monograph can, through the questions and issues addressed, reach a satisfactory reading and that it can, according to the data and reflections exposed, enrich the knowledge according to the chosen methodology.