A efetividade na gestão da diversidade geracional.

Abstract

This study investigates how organizations can effectively promote collaboration among different generations in the workplace. It adopts a qualitative, exploratory, and descriptive approach, based on a case study conducted at Solar Coca-Cola. The primary objective is to identify strategies that enhance employee engagement and retention in a context of generational diversity. The study highlights the characteristics of current generations—Baby Boomers, Generation X, Millennials, and Generation Z—each with distinct values and expectations. Findings suggest that understanding these differences is crucial for preventing conflicts and fostering a collaborative and productive environment. Among the strategies analyzed, continuous training, mentoring programs, workplace flexibility, and reward systems stand out. These practices encourage integration, value individual skills, and facilitate knowledge sharing across generations. The research concludes that effective management of generational diversity transforms differences into competitive advantages, driving innovation, mutual learning, and harmony within the workplace. Flexibility and individual recognition emerge as key tools for maximizing engagement and productivity. Thus, the study emphasizes the importance of organizational policies that view generational diversity as a strategic resource. This approach ensures that coexistence among different age groups becomes a catalyst for sustainable business growth.