Plano de Negócio da Empresa Flor de Lótus Beleza e Cosméticos

Abstract

The beauty area has been growing every day in the market, where the main consumers are female, which resulted in the idea of establishing a beauty salon in the Cajari neighborhood, which is located in the municipality of Laranjal do Jari - AP, as there is no developments in this segment of beauty nearby. We seek to analyze the scenario and priorities of assistance and services to be offered by the company in the neighborhood, from the customers' perspective, with women as the main target audience. The company will seek to offer the most varied beauty services and the sale of cosmetics with quality products, relying on recognized suppliers in the beauty segment product brand. To better satisfy our customers, the project will also offer excellent service, with a modern space making customers feel comfortable and at home. That's why it will have a specialized team. And for better payment facilities, we provide our customers with the most favorable payment methods and we also have ways to earn loyalty with a loyalty card. And for a better understanding of the company's growth, financial planning brings the structures that support all phases of growth and maturation of a company in the competitive business environment, where for the initial investment a capital of R$ 49,507.19 (forty-five) will be required. nine thousand and five hundred and seven reais and nineteen cents), and the internal rate of return will be 217.10% per year, in a simple Payback: 19 months (1 year and 7 months) with a profitability of 63.51% per year.