A importância do marketing digital para microempreendedores do Município de Laranjal do Jarí-AP

Abstract

This article addresses the relevance of digital marketing for microentrepreneurs from Laranjal do Jari, AP, in a context of increasing connectivity and local economic development. Understand the digital strategies adopted by microentrepreneurs has become essential to attract new customers, expand visibility and consolidate business in a digital environment. As a guiding question for the article, we have: Can digital marketing promote product promotions and make sales? This article is justified by highlighting the importance of Digital Marketing for local micro-entrepreneurs, in addition to providing knowledge necessary information about the various digital media available, enabling them to promote and sell your products more effectively. The search case study was carried out through the application of questionnaires via Google Forms in person and online, revealed that the majority of microentrepreneurs recognize the importance of digital marketing, although it faces challenges such as lack of knowledge in using effectively social networks and competition. To overcome these obstacles, it is essential to invest in training and support, allowing enable micro-entrepreneurs to harness the full potential of marketing digital to boost your business. In doing so, not only we will strengthen the economic and social development of the region, but We will also empower micro-entrepreneurs to thrive in an ever-evolving digital era.