E-commerce: Importância, atualidades e perspectivas no município de Laranjal do Jari/AP.

Abstract

This research addresses the use of e-commerce or electronic commerce, which is the purchase and sale of products or services that take place over the Internet, with the possibility of relying on various sales channels. Presenting relevant aspects regarding the online shopping process in Brazil and in the World and how e-commerce has been proving to be a very important tool for sellers and buyers. It is possible to understand the advantages and disadvantages of this form of commerce and which marketing strategy can be used to remain competitive within the market. In this way, the general objective of this work is to present the importance of e commerce for the purchasing procedure, relating it to the period of the Covid-19 pandemic, in addition to considering opportunities and challenges in the commercial relations of this tool. The exploratory descriptive qualitative research was adopted for its methodology, with a bibliographic survey and a questionnaire applied to a small number of shopkeepers in the municipality of Laranjal do Jari/AP. Through the 2022 annual report by Nuvemshop, which is the leading digital commerce platform in Latin America, it was possible to conclude that the online shopping habit is becoming popular among Brazilians and is becoming increasingly consolidated. And in the case of the Municipality of Laranjal do Jari/AP, it was possible to notice the acceptance of the shopkeepers in the face of this relatively recent type of commerce over traditional commerce, proving to be extremely promising, and that this tool is essential for companies that operate or want to invest in this segment.